Good morning, Lark Traders! It’s Monday, so grab your coffee and let’s conquer the market before it even knows what hit it! ☕️🚀 

On today’s menu:

• How To Pick A Prop Firm Challenge ✅ 

• What Makes Lark Funding Different? 🤔 

• Your Weekly Guide To Trading 👀 

✅ How To Pick A Prop Firm Challenge

2024 has been a rollercoaster year for the prop firm industry, with firms dropping faster than a trader's mood after a bad NFP report. 🚀📉 

The year has been marked by several prop firms biting the dust, leaving traders scrambling to find reliable alternatives. But don’t worry, Lark Traders, we’ve got your back.

Now, full disclosure: We run Lark Funding, but this isn’t just a sales pitch. There are a few solid firms out there, and the smart move is to diversify and grab as much funding as possible.

Just remember, only jump into a prop firm challenge once you're consistently profitable. Trust us, other firms won’t tell you that!

With that said, how can you stay safe in the Wild West of Proplandia?

Prop Firm Red Flags 🚩

To spot the bad apples in the prop firm bunch, here are some red flags to look out for.

• Insanely Low Prices: If a firm's prices seem too good to be true, they probably are. In trading terms, think of it as a “penny stock” – more risk than reward. 💸

• Huge Discounts: Regular 50%+ discounts can indicate financial instability. Reliable firms don’t need to devalue their challenges to attract traders. Remember, a 50% discount today could be a 100% loss tomorrow.

• New Kids on the Block: Be cautious with firms that haven't been around for at least a year. Longevity equals stability. It’s not just about catching pips, but catching them with a firm that won’t vanish faster than a flash crash. 📉

• Payout Problems: Frequent payout denials are a major warning sign. If traders aren’t getting paid, approach with caution. No one likes to wait for a payout longer than waiting for a trend reversal.

• Twitter Drama: Professionalism matters. If a firm is constantly embroiled in Twitter spats, it’s a sign of poor management.

• Bad Trustpilot Reviews: Always check Trustpilot. It’s not a perfect review site, but a slew of bad reviews is a strong indicator to stay away.

• Easy Challenges: Challenges that are significantly easier than the industry standard can indicate a lack of proper risk management. Just remember, if passing feels easier than hitting a demo account jackpot, it’s probably a trap.

Trust Your Gut 👍️ 

In the often murky waters of prop firm selection, your gut instinct is a valuable guide. If something feels off or too good to be true, trust that feeling.

It’s better to be cautious than to end up with a firm that folds and leaves you high and dry. Stay sharp, stay informed, and keep hunting those pips.

📈 What Makes Lark Funding Different?

Reliability is our #1 motto.

And no, it’s not just an empty promise. We have 768 days of operating to back it up.

But aside from knowing you’ll receive actual trader support when you need it and payouts on time, here are a few other things we offer.

✅ No Hidden Rules
✅ No News Restrictions
✅ No Secret Rule Changes
✅ No Weird Payout Rules
✅ No Profit Consistency Rule
✅ No Complicated Rules
✅ TradingView Integration
✅ CTrader

And if that tickles your fancy, code JULY200 will earn you a 200% refund on your 2nd payout.

👀 Your Weekly Guide To Trading

Larkers, I hope you had a relaxing weekend because this week is set to be a wild ride. As we kick off this Monday, we did the hard work for you and narrowed down the most important events of the week to just three.

Keep these on your radar to navigate the markets like a pro:

1/ Consumer Price Index (CPI) for June - Wednesday, July 10 📊

• Why it matters: The CPI report is the Fed's favourite crystal ball for inflation. Both traders and the Fed watch this number like a hawk. Inflation's the buzzword of the year, and any surprise here could move the market faster than a flash crash. 📉💨

• What to watch for: If the CPI overshoots expectations, brace for chatter about more aggressive Fed rate hikes. That could juice the dollar and pressure stocks. On the flip side, a tame report might cool rate hike fears, giving stocks a breather and possibly weakening the dollar. Keep those alerts set!

2/ Q2 Earnings Season Kickoff - Thursday, July 11 & Friday, July 12 💼

• Why it matters: It doesn’t matter if you trade stocks or not. Earnings reports from major financial institutions this week, like JPMorgan Chase, Wells Fargo, and Citigroup, will set the tone for the broader market. Trading is all about understanding risk sentiment and that’s what earnings season is all about.

• What to watch for: Listen closely to what these banks say about the rest of the year. Insights into loan growth, net interest margins, and overall financial health will give you the lowdown on the sector's strength and the broader economic outlook. It’s like getting the cheat codes for the market. 🎮

3/ Bitcoin Volatility - Ongoing 🚀

• Why it matters: Our beloved Bitcoin has been on a rollercoaster, recently dropping to around $55,000. As we discussed last week, factors like the Mt. Gox settlements and the German government’s Bitcoin sales are flooding the market with supply, contributing to this volatility.

• What to watch for: Again, it’s all about risk appetite. A further drop could signal a broader risk-off sentiment impacting other assets, while signs of stabilization or a rebound might restore some risk appetite in the markets.

And if that was too long for you, here’s the quick Lark Lowdown.

1/ Stay Ahead of Inflation Data: Wednesday’s CPI report is a biggie. Keep an eye on the numbers and be ready to pivot.

2/ Dive into Earnings Reports: Major banks report this week. Their guidance will give us crucial market insights.

3/ Navigate Crypto Chaos: Bitcoin’s wild swings offer both risks and opportunities. Stay sharp, watch the charts, and be ready to act on any significant moves.

So buckle up, Larkers! If you want deeper insights, click HERE to join our free Skool community, which offers over $4,000 in trading courses.

We’ll see you tomorrow,
Mr.Lark

☕️ Pre-Market Fuel

1. Another firm just got delisted by Prop Firm Match.

2. Is it time to buy Bitcoin? This cool stat shows that 20% drawdowns are not unusual.

3. France, as per usual, gets easily conquered. Is it time to short the Euro?

🍪 Digestible Memes

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